How to Set Up the Spotify Pixel and Conversions API

The Spotify Pixel and Spotify Conversions API (CAPI) allow you to send conversion events from your Feature.fm landing pages directly to Spotify Ads Manager. Using both together provides more complete conversion tracking, while allowing Spotify to automatically deduplicate events received from your browser and server.

Create a Spotify Pixel and Conversions API

  1. Log in to Spotify Ads Manager.
  2. From the left-hand navigation menu, click Events.
Spotify-Events.png

 

  1. Navigate to Connect data source.
  2. Select Spotify Pixel and Conversions API.
    • If you only want to use server-side tracking, you can select Conversions API instead.

Creating both together creates a Dataset, allowing Spotify to deduplicate events automatically.

Name and Connect Your CAPI 

  1. Select your connection method (Spotify Pixel and Conversions API is recommended).
  2. Enter a name for your Spotify Pixel and Conversions API.
  3. Using the search bar, connect the Ad Account(s) to connect your Conversions API. 
    • Note: The desired Ad Account(s) must be associated with your Spotify Business account.

Click Done to continue.

Spotify-Connect-Datasource.png

 

Generate an Access Token

  1. Choose your preferred setup method.
  2. Click Generate token to create an authentication token. Spotify allows you to generate up to three active tokens.
  3. Copy the generated token—you'll paste this in Feature.fm.
Spotify-CAPI-Setup.png

 

Connect Spotify Pixel and CAPI to Feature.fm

In your Feature.fm account:

  1. Locate the Spotify Pixel and Spotify Conversions API sections in Default Link Settings.
  2. Paste your pixel ID and access token in the appropriate fields.
  3. Click the + icon after inputting the CAPI details.
  4. Click Save.
Spotify-Pixel-DLS.png

 

You're All Set

Once saved, Feature.fm will begin sending eligible conversion event data to your Spotify Ads Manager.

If you're using both the Spotify Pixel and Conversions API, Spotify will automatically deduplicate matching events, providing more accurate attribution and reporting.

Note: Adding pixel details to Default Link Settings will apply these changes to new smart links automatically. Existing links will need to be updated manually.