Facebook Ads: Event and parameter data sent through your retargeting pixel

What is included in the retargeting data Feature.fm sends to Facebook?

Feature.fm sends retargeting data to your Events Manager through five custom events, which allows you to create custom audiences and run custom conversion campaigns based on the actions fans take on your Feature.fm landing pages. These custom events include a set of parameters that correspond to each action a fan takes. These parameters are listed below for each event. 

Which events are sent by Feature.fm?

There are 8 custom events that can be sent to your Meta Events Manager: 

  1. FeatureFM
  2. FeatureFM_pageview
  3. FeatureFM_click
  4. FeatureFM_preview
  5. FeatureFM_pre_save
  6. FeatureFM_save
  7. FeatureFM_follow
  8. FeatureFM_postaction

How do the events get fired?

First, you will need to make sure you've added your retargeting pixel - either to your Default Link Settings, or on the individual landing page, or both. For guidance on how to create a Facebook pixel and where to add to your Feature.fm account, refer to these articles:

Where to find / create your Meta Pixel

Where to enter your Retargeting Pixels in Feature.fm

Once you've got your pixel installed correctly, the custom events will be ready to fire once someone visits the landing page and takes the corresponding action.

Event: FeatureFM

The 'FeatureFM' event is an all-in-one custom event that can be triggered by 4 different actions taken by a fan on the landing page. These actions are:

  1. 'pageview'
  2. 'musicservice'
  3. 'preview'
  4. 'pre_save'
  5. 'save'
  6. 'postaction'

The action will be displayed as a parameter within the 'FeatureFM' event, and will be sent along with additional parameters depending on the action. Below are examples of the parameters that are always sent when the retargeting pixel fires by these actions. 

  • [action]: pageview
  • [tags]: ["indie","rock","pop rock"]
  • [artists]: ["Imagine Dragons"]
  • [artist_id]: 56957eb719e37b4c78b1eb56
  • [song_name]: Thunder

You can refer to this article for a more detailed list of parameters sent for each of the above actions, and how to create Custom Conversions using this event: 'FeatureFM' Custom Event: Parameters and Custom Conversion Setup

Event: 'FeatureFM_pageview'

The 'FeatureFM_pageview' event is sent when a fan clicks on your smart link and successfully visits your landing page. Below is an example of the parameters that are included with the 'pageview' action:

  • [action]: pageview
  • [tags]: ["indie","rock","pop rock"]
  • [artists]: ["Imagine Dragons"]
  • [artist_id]: 56957eb719e37b4c78b1eb56
  • [song_name]: Thunder
  • [album_name]: 
  • [product]: smartlink

Event: 'FeatureFM_click'

The 'FeatureFM_click' event is sent when a fan clicks to a music service or store from your landing page. Below are the parameters that are included with this event:

  • [action]: musicservice
  • [servicename]: spotify
  • [artist]: BTS
  • [title]: BTS - Boy With Luv (feat. Halsey)
  • [linkType]: post_release
  • [cta]: Play
  • [tags]: ["happy","fun","pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA
  • [linkId]: 5cb055413f000048ee2b9d01
  • [product]: smartlink

Event: 'FeatureFM_preview'

The 'FeatureFM_preview' event is sent when a fan clicks the preview on your landing page. Below are the parameters that are included with this event:

  • [action]: preview
  • [servicename]: spotify
  • [artist]: BTS
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA
  • [linkId]: 5cb055413f000048ee2b9d01
  • [product]: smartlink

Event: 'FeatureFM_pre_save'

The 'FeatureFM_presave' event is sent when a fan clicks to pre-save from a supported Pre-Save store. Below are the parameters that are included with this event:

  • [action]: pre_save
  • [servicename]: spotify
  • [linkType]: pre_release
  • [link]: ffm.to/bts-boywithluv
  • [type]: track
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]:
  • [album_name]:
  • [linkId]:
  • [product]:

Event: 'FeatureFM_save'

The 'FeatureFM_save' event is sent when a fan completes a save action on either an Action Page or Bio Link. Below are the parameters that are included with this event:

  • [action]: save
  • [service]: 
  • [url]: ffm.to/bts-boywithluv
  • [linkType]: action_page
  • [type]: track
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

Event: 'FeatureFM_follow'

The 'FeatureFM_follow' event is sent when a fan completes a follow or subscribe action. Below are the parameters that are included with this event:

  • [action]: follow
  • [service]: 
  • [url]: ffm.to/bts-boywithluv
  • [linkType]: action_page
  • [type]: track
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

Event: 'FeatureFM_postaction'

The 'FeatureFM_follow' event is sent when a fan clicks 'Complete' after pre-saving and captures additional post-Pre-Save actions like Future Save and Multi-Follow. Below are the parameters that are included with this event:

  • [action]: postaction
  • [service]: spotify
  • [future_save]: false
  • [multi-follow]: true
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA
  • [linkId]:
  • [product]: smartlink