While Feature.fm provides default segments to get you started, you can build custom groups tailored to your specific marketing goals. 

How to build your segment:

  1. Start: Navigate to the Audience tab and select Create a Segment (or click an existing one to edit).

  2. Add Logic: Click + Add conditions to define your audience. You can layer multiple conditions to get hyper-specific. Available condition types are: 

    • Listening Habits

    • Email

    • Email Subscription

    • Engagement

    • Followers

    • Future Save

    • Last Seen

    • Location

    • Smart Links

    • Streaming Platforms

    • Subscription Type

  3. Define Criteria: Use Condition Types (like Listening Habits, Location, or Future Save) combined with Operators (like Includes or Is Not) and Values to filter your fans.
    Screenshot 2026-04-10 at 11.37.06 AM.png

  4. Label & Save: Give your segment a Name and Description. These are private to you and help keep your dashboard organized.

  5. Finish: Hit Save. Your new segment will live in the My Segments tab.

Pro Tip: To rename a segment later, just hover over the name and click the Pencil icon. Hit the Checkmark or Enter to save your changes.