<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<div class="u__pt__x3 u__pb__x6"> </div>
<div class="u__pt__x3 u__pb__x6">Sponsored Songs are played to listeners through the non-interactive radio style portion of Deezer's free tier. For example, when a user plays "Electro Radio", we would play an Electronic song in place of the traditional audio ad the user would have received, and the user will still be able to interact with the song like any other on the platform. This includes adding the songs to playlists or taking further actions like visiting an artist profile, an album page, etc.</div>
</div>
<div class="intercom-interblocks-ordered-list">
<ol>
<li>The actual Sponsored Plays you see in <a href="http://feature.fm/" target="_blank" rel="nofollow noopener noreferrer">Feature.fm</a> will <strong>not</strong> be tracked with your distributor or collection agencies like Sound Exchange, as they are deemed advertisements and not streams.</li>
<li>Any real streams that happen as a result of your Sponsored Songs (i.e. after someone adds you to a playlist and listens again, or goes to your album page and plays another song) WILL be tracked with Sound Exchange or with your distributor.</li>
</ol>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>We created the Sponsored Songs product to help artists get exposure to real, relevant fans who can discover their music.  <a href="http://feature.fm/" target="_blank" rel="nofollow noopener noreferrer">Feature.fm</a> has never positioned itself as a platform where you can simply purchase streams. Just as you can promote a tweet on Twitter, or a post on Facebook, we wanted to ensure we created a space where artists can advertise their music <em>directly within </em>streaming service, where it makes the most sense. We hope you have been enjoying the tool and have found value in the product!</p>
</div>

What is a Sponsored Song? 

<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>The last step of creating a campaign is setting your budget and submitting it for approval.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>You have 2 budget options</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p><strong>1. Weekly Budget</strong> - We'll automatically play your song to listeners each and every week for you.<br><strong>2. Lifetime Budget</strong> - We'll play your songs to listeners until your budget runs out. You'll need to keep adding money to your budget to get more plays.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>Choose which type of budget you would like to set.</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322674/64c61efec336874782c183f3/step_4_.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322674/64c61efec336874782c183f3/step_4_.jpg"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>Weekly Budget</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>If you choose the weekly budget, you'll need to set a budget to spend each week. As you adjust the number, you can see the estimated number of plays you will get per week on the right side.</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322675/9bbeed2be0ef04d003c8f227/step_4__2___1_.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322675/9bbeed2be0ef04d003c8f227/step_4__2___1_.jpg"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>Next, press "Submit for Approval and Checkout"</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322677/84661261473e46eef6d831e7/step_4_submit.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322677/84661261473e46eef6d831e7/step_4_submit.jpg"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>You will then receive a message to input your payment information. We currently only accept credit card for weekly budgets.</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322679/94e4ae3829569ad372197640/Checkout_screen.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322679/94e4ae3829569ad372197640/Checkout_screen.jpg"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p><strong>How you will be charged with a weekly budget:</strong></p>
</div>
<div class="intercom-interblocks-unordered-list">
<ul>
<li>You will be charged weekly.</li>
<li>If you have funds in your balance, we will always use funds from your balance first.</li>
<li>If you do not have enough funds in your balance, you will be charged each week. For example, if you set a $35 weekly budget and have $25 in your balance, we'll use the $25 from your balance and charge only $10 the following week.</li>
<li>You will be charged each week to bring you back up to the amount you set as your weekly budget. For example, if you set a $35 weekly budget and spend only $30 in a week, you'll be charged $5 the following week.</li>
</ul>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>Lifetime Budget</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>You can also set a lifetime budget to choose how much you want to spend in total. When you do this, you can set a daily limit for your budget to have your campaign run over time.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>On the right side, you will see the estimated number of total and daily plays.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>Next, hit "Submit for Approval" on the top right of the screen. We will review your campaign within 1 business day and once approved, you will start getting plays immediately!</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>See <a href="https://app.intercom.com/using-feature-fm-s-advertising-platform/campaign-management/how-do-i-get-my-campaign-approved" target="_blank" rel="nofollow noopener noreferrer">How do I get my campaign approved?</a></p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322681/8d4a15071e86da4e14172960/step_4_lifetime.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322681/8d4a15071e86da4e14172960/step_4_lifetime.jpg"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>You will then receive a message to input your payment information. We currently only accept credit card but will be happy to give you a PayPal invoice via email.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>If you don't have enough funds in your balance, you'll need to add more funds once you press "Submit for Approval." The minimum deposit for a lifetime budget campaign is $50 and you will only be charged once.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p><strong>How you will be charged with a lifetime budget:</strong></p>
</div>
<div class="intercom-interblocks-unordered-list">
<ul>
<li>You are only charged once for the amount at checkout.</li>
<li>We will always use money from your balance first.</li>
<li>If you don't have enough money in your balance, you will need to add the remaining difference.</li>
<li>Once your budget runs out, you will be notified via email. You'll need to add more funds manually to continue your campaign.</li>
</ul>
</div>

How do I set a budget and submit my campaign for approval?

General Setup

<p>When running a Meta ad campaign, multiple factors contribute to its success. Understanding these variables can help you optimize your campaigns for better engagement, conversions, and return on investment. Below are the key variables that impact your campaign’s performance.</p>
<h3 id="h_01JPR2ZXC2DNTA0DVWHXYHKCYY">1. Audience Targeting</h3>
<p>One of the most significant factors in ad performance is the audience you choose to target. Meta’s platform allows for highly specific audience segmentation based on:</p>
<ul>
<li>
<strong>Demographics</strong> (age, gender, location, etc.)</li>
<li>
<strong>User behaviors</strong> (past engagement with similar content, interests, purchase behavior, etc.)</li>
<li>
<strong>Territory-based attributes</strong> (market saturation, ad competition, cultural differences in content engagement)</li>
</ul>
<p>If your audience targeting is too broad, you risk reaching users who are unlikely to engage. On the other hand, hyper-targeted campaigns might limit reach. Regularly refining and testing different audience segments can lead to better results.</p>
<h3 id="h_01JPR2ZXC2REQNBBZ808942SJ5">2. Ad Placement and Positioning</h3>
<p>Meta’s algorithm determines where your ad is shown across platforms like Facebook, Instagram, Messenger, and Audience Network. Ad placement impacts visibility and engagement. Available placements include:</p>
<ul>
<li>
<strong>Feed ads</strong> (Facebook and Instagram)</li>
<li><strong>Stories ads</strong></li>
<li><strong>Reels ads</strong></li>
<li><strong>In-stream video ads</strong></li>
<li><strong>Search results ads</strong></li>
<li><strong>Messenger inbox ads</strong></li>
</ul>
<p>The algorithm optimizes placement based on expected performance, but it’s important to analyze performance data and test different placements to identify the most effective ones for your campaign.</p>
<p>To help you track the page traffic and activity generated through specific channels and differentiate between organic and paid posts, we recommend using Channel Tracking links. You can learn more about Channel Tracking here: <a href="https://featurefm.zendesk.com/hc/en-us/articles/360042218132" target="_blank" rel="noopener noreferrer">How To Share Your Smart Link With Channel Tracking</a></p>
<p>To track traffic and activity generated through specific posts, messages, or campaigns on the same channel (e.g. Facebook, Instagram, or Email), we recommend using Activities. You can learn more about Activities here: <a href="https://featurefm.zendesk.com/hc/en-us/articles/360042218152">Tag your Smart link marketing efforts with Activities</a></p>
<h3 id="h_01JPR2ZXC3TR673CEJR40D3R5G">3. Meta Algorithms</h3>
<p>In addition to determine where your ad is placed, Meta algorithms also influence who sees your ad and when. Meta’s ad delivery system uses machine learning algorithms to determine which users see your ads and when they appear. </p>
<p>Even when ad sets appear nearly identical—using similar audience targeting, placements, and budgets—performance can vary significantly. This is because Meta’s algorithms evaluate and adjust ad delivery based on:</p>
<ul>
<li data-start="605" data-end="918">
<strong data-start="607" data-end="631">Audience Parameters:</strong> Even slight differences in targeting criteria (such as location, demographics, or interests) can lead the algorithm to prioritize different subsets of users within your selected audience. Additionally, competition for certain audience segments can fluctuate, affecting reach and cost.</li>
<li data-start="919" data-end="1237">
<strong data-start="921" data-end="949">Ad Content &amp; Engagement:</strong> The algorithm considers how users interact with an ad, prioritizing content that aligns with user preferences and engagement history. Small variations in ad creative, messaging, or call-to-action elements can influence user response rates, leading to differences in ad set performance.</li>
<li data-start="1238" data-end="1503">
<strong data-start="1240" data-end="1276">User Behavior &amp; Market Dynamics:</strong> The way people engage with content on Meta platforms constantly changes. Seasonal trends, shifting interests, and competition from other advertisers can impact ad performance, even among campaigns that seem nearly identical.</li>
</ul>
<p>Because Meta's algorithm continuously learns and adapts based on real-time data, ad performance may evolve and/or fluctuate over time. Testing multiple variations and monitoring campaign analytics can help identify what resonates best with your target audience.</p>
<h3>4. Ad Quality: Creative &amp; Messaging</h3>
<p>Even a well-targeted ad will underperform if the content isn’t compelling. To maximize engagement, your ad should feature:</p>
<ul>
<li>
<strong>Visually appealing artwork</strong> (high-quality images, videos, and animations that stand out in the feed)</li>
<li>
<strong>Compelling messaging</strong> (clear and concise copy that aligns with audience interests)</li>
<li>
<strong>A strong Call-To-Action (CTA)</strong> (e.g., “Listen Now,” “Follow on Spotify,” “Pre-Save Today”)</li>
</ul>
<p>Since user preferences vary, A/B testing different creatives, headlines, and CTAs can help determine what resonates best with your audience.</p>
<h3 id="h_01JPR2ZXC3DHQV547WK2QE1T0N">5. Page Load Speed</h3>
<p>A slow-loading landing page can dramatically impact ad performance. Even a delay of less than a second can cause users to abandon the page before it fully loads. Feature.fm stands out by offering the highest page load speed in the marketplace, ensuring a seamless transition from ad click to landing page. Optimized page speeds lead to higher conversion rates and better ad efficiency.</p>
<h3 id="h_01JPR2ZXC3529TQXE1QEPZ06HF">6. App Accessibility &amp; User Experience</h3>
<p>The user’s ability to access content within a streaming app significantly affects conversions. Key considerations include:</p>
<ul>
<li>
<strong>App Installation:</strong> If a user does not have the app installed, they may be redirected to a web browser, which can lower engagement.</li>
<li>
<strong>Login Status:</strong> If the user isn’t logged into the app, they may not complete the intended action (e.g., play a song, follow an artist).</li>
<li>
<strong>Feature.fm’s One-Click Spotify Functionality:</strong> This feature optimizes the fan experience by bypassing login requirements for users with an active session, boosting conversion rates.</li>
</ul>
<p>When designing campaigns, it’s crucial to consider how users access content to maximize engagement.</p>
<h3 id="h_01JPR2ZXC3GRDBQR7VTVSDT4G2">7. Campaign Type</h3>
<p>The goal of your campaign determines the type of engagement you’ll receive. Different campaign objectives yield different results:</p>
<ul>
<li>
<strong>Impressions-Optimized Campaigns:</strong> These maximize visibility and ad reach but may result in lower engagement beyond initial ad views.</li>
<li>
<strong>Traffic-Optimized Campaigns:</strong> These focus on link clicks and page visits but may not drive deeper actions like follows or pre-saves.</li>
<li>
<strong>Engagement-Optimized Campaigns:</strong> These encourage actions such as clicks to streaming services, pre-saves, follows, or subscriptions.</li>
</ul>
<p>Aligning your campaign type with your marketing goals ensures you measure success using the right metrics.</p>
<h3 id="h_01JPR2ZXC3JJ285FCWYC2CY9YS">Conclusion</h3>
<p>Meta ad campaign performance depends on a combination of audience targeting, ad placement, creative quality, page load speed, app accessibility, and campaign type. By continuously analyzing and optimizing these factors, you can improve engagement, drive more conversions, and maximize the effectiveness of your ad spend. Regular A/B testing is essential for refining your approach and ensuring that your ads resonate with your audience.</p>

Understanding the Variables That Impact Meta Ad Campaign Performance

<h3 id="h_01HWQRP97WC58Y9YRCGNEZ2EBN">In this article:</h3>
<ul>
<li>
<a href="#h_01HWQEQTDZEGMXR15QG26Q3D7Y">What are conversion campaigns?</a> 
<ul>
<li><a href="#h_01HWQFHWKWXDQRETK3HN0ZSNG0">What types of conversion campaigns can I run?</a></li>
<li><a href="#h_01HWQQ6HGFMZC24K1FRKP72X8A">How to setup an Engagement campaign</a></li>
</ul>
</li>
</ul>
<h1 id="h_01HWQEQTDZEGMXR15QG26Q3D7Y">What are conversion campaigns? </h1>
<p>Conversion campaigns are optimized for specific fan actions. Feature.fm has five custom events that can be sent whenever a fan takes an action on your landing page, triggering your pixel to fire. You can use these events and their parameter data to define campaign goals.</p>
<h2 id="h_01HWQFHWKWXDQRETK3HN0ZSNG0">What types of conversion campaigns can I run?</h2>
<h3 id="h_01HWQFJBF0DX0GE0PRXDZ05AS8">Traffic</h3>
<p>Send people to a destination, e.g. your landing page. Good for Link Clicks and Page Visits. </p>
<p>Feature.fm's Facebook + Instagram ad campaign tool in the Ad Suite supports Traffic-based conversions campaigns. Learn more about the Feature.fm Facebook + Instagram ad tool here:</p>
<p><a href="https://help.feature.fm/categories/360003113491-Using-the-Advertising-Suite" target="_blank" rel="noopener noreferrer">Using the Advertising Suite</a></p>
<h3 id="h_01HWQFJNGQYA94MJASC2M74TJA">Engagement</h3>
<p>Get people to engage with your content, e.g. stream, pre-save, follow, subscribe. Good for Clicks to Service and completed Actions.</p>
<p>Engagement campaigns are not currently supported by the Feature.fm Facebook + Instagram ad campaign tool and will need to be setup directly in your Meta Ads Manager. </p>
<h2 id="h_01HWQQ6HGFMZC24K1FRKP72X8A">How to setup an Engagement campaign</h2>
<h3 id="h_01HWQQRWT4W28K88E0A7HKGWQA">Step 1: Login to your Meta Ads Manager and create a new campaign</h3>
<h3 id="h_01HWQQS80KMQ76S1T914Y60B82">Step 2: Select your campaign details</h3>
<ul>
<li>
<a href="https://www.facebook.com/business/help/654484604719506?id=842420845959022" target="_blank" rel="noopener noreferrer">Refer to this Meta article</a> to decide which Buying Type is right for you. </li>
<li>Select <strong>Engagement </strong>as the campaign objective and hit Next</li>
<li>Select <strong>Website </strong>as the conversion location</li>
<li>Select <strong>Maximize number of conversions </strong>as the performance goal</li>
<li>Select the pixel you use for Feature.fm</li>
<li>Select the conversion event you want to target with this campaign*. This can be a <a href="https://help.feature.fm/hc/en-us/articles/26317613574029-Meta-Ads-Custom-Conversions" target="_blank" rel="noopener noreferrer">custom conversion</a> you've defined, or <a href="https://help.feature.fm/articles/360042872852-Facebook-Ads-Event-and-parameter-data-sent-through-your-retargeting-pixel" target="_blank" rel="noopener noreferrer">one of the custom events Feature.fm sends</a>. </li>
</ul>
<p>*Facebook needs a minimum number of existing conversions for this event in order to learn the behavior and deliver your ad to the right people at the right time to get you the best results. Facebook recommends at least 50 conversions per week.</p>
<p>If you aren't seeing at least 50 per week, you may want to focus on building up more landing page traffic and a broader fan base. In this case, Awareness or Traffic campaigns are a good option to start with. Both of these campaign types are supported by Feature.fm's Facebook + Instagram ad campaign tool. </p>
<h3 id="h_01HWQRGM41VRCPQ1H90VMGY1FG">Step 3: Complete the ad setup</h3>
<ul>
<li>Name your ad</li>
<li>Select the Facebook Page your ad is associated with</li>
<li>Select and upload your ad creative</li>
<li>Set your ad destination. This is where your ad will send fans after they click the ad, e.g. your Feature.fm smart link. Be sure to use Channel Links and Activity IDs so that you can see where your traffic and page activity are coming from. </li>
</ul>
<p><a href="https://help.feature.fm/articles/360042218132-How-To-Share-Your-Smart-Link-With-Channel-Tracking" target="_blank" rel="noopener noreferrer">How to Share Your Smart Link with Channel Tracking</a></p>
<p><a href="https://help.feature.fm/articles/360042218152-Tag-your-Smart-link-marketing-efforts-with-Activities" target="_blank" rel="noopener noreferrer">Tag your Smart Link with Activities</a></p>

Meta Ads: Conversion Campaigns

<h3 id="h_01HWPD7Z0ECV613HYVPYGBS32M">In this article:</h3>
<ul>
<li>
<a href="#h_01HWP9EW09SPMW876APEG72HBZ">What are custom conversions?</a>
<ul>
<li><a href="#h_01HWPADQA643BV6SVQ05C3AX0K">Why would I use custom conversions?</a></li>
<li>
<a href="#h_01HWPAESAKXETPAY8JPHZK4SBH">How to setup a custom conversion in Meta</a>
<ul>
<li><a href="#h_01HWPAK205S7F0JEXCNEFPFX75">Before getting started</a></li>
<li><a href="#h_01HWPC345C0NPET3C49Y001117">Step 1: Open Meta Events Manager</a></li>
<li><a href="#h_01HWPC9T84373W278ETH3T2KSN">Step 2: Navigate to Custom Conversions</a></li>
<li><a href="#h_01HWPCP1GRHXC5VX255RPQ7HE0">Step 3: Create a new Custom Conversion</a></li>
<li><a href="#h_01HWPCTYRTE5T3DC4WQ3ZZ1J1A">Step 4: Define the Parameter-based Rules</a></li>
</ul>
</li>
</ul>
</li>
</ul>
<h1 id="h_01HWP9EW09SPMW876APEG72HBZ">What are custom conversions?</h1>
<p>Custom conversions allow you to create rules for events so you can track more targeted fan actions. Events are actions you want your audience to take (e.g. Page Visit, Music Service Click, Pre-Save). You can see a full list of custom events and parameter data sent by Feature.fm here: <a href="https://help.feature.fm/articles/360042872852-Facebook-Ads-Event-and-parameter-data-sent-through-your-retargeting-pixel" target="_blank" rel="noopener noreferrer">Facebook Ads: Event and Parameter Data</a></p>
<p>These can be especially useful for your Feature.fm landing pages because Meta isn't natively built for the music industry or measuring fan actions like pre-saves and music service clicks.</p>
<h2 id="h_01HWPADQA643BV6SVQ05C3AX0K">Why would I use a custom conversion?</h2>
<p>By defining a custom conversion, you can:</p>
<ol>
<li>Measure the success of your marketing and paid ad campaigns based on these performance goals</li>
<li>Run conversion campaigns that are optimized for engagement and specific fan actions from your Feature.fm landing pages</li>
</ol>
<h2 id="h_01HWPAESAKXETPAY8JPHZK4SBH">How to setup a custom conversion in Meta</h2>
<h3 id="h_01HWPAK205S7F0JEXCNEFPFX75">Before getting started</h3>
<p>Make sure that you have installed your Meta Pixel / CAPI Access Token on your landing pages, and that you have started to receive event data through the pixel. You can refer to these articles if you haven't yet done so:</p>
<p><a href="https://help.feature.fm/articles/360042887892-Where-to-find-create-your-Meta-Retargeting-Pixel" target="_blank" rel="noopener noreferrer">Where to find / create your Meta Retargeting Pixel</a></p>
<p><a href="https://help.feature.fm/articles/23884261318285-Connecting-the-Facebook-Conversion-API-in-Feature-fm" target="_blank" rel="noopener noreferrer">Connecting the Facebook Conversion API in Feature.fm</a></p>
<p><a href="https://help.feature.fm/articles/360043282851-Where-to-enter-your-Retargeting-Pixels-in-Feature-fm" target="_blank" rel="noopener noreferrer">Where to enter your Retargeting Pixels in Feature.fm</a></p>
<h3 id="h_01HWPC345C0NPET3C49Y001117">Step 1: Open Meta Events Manager</h3>
<p>From your Meta Events Manager, navigate to <strong>All Tools </strong>and select Events Manager</p>
<p><img src="https://featurefm.zendesk.com/hc/article_attachments/26317613571725" alt="MetaEventsManager.gif" width="534" height="334"></p>
<p> </p>
<h3 id="h_01HWPC9T84373W278ETH3T2KSN">Step 2: Navigate to Custom Conversions</h3>
<p>From the lefthand navigation bar, toggle to <strong>Custom Conversions</strong></p>
<p><img src="https://featurefm.zendesk.com/hc/article_attachments/26317590687501" alt="MetaCustomConversions.gif" width="537" height="336"></p>
<p> </p>
<h3 id="h_01HWPCP1GRHXC5VX255RPQ7HE0">Step 3: Create a new Custom Conversion</h3>
<p>Give the custom conversion a name that indicates what you're tracking, e.g. FFM Spotify Clicks.</p>
<p>Select your Feature.fm pixel as the Data Source. </p>
<p>Select which custom event you are using to define the conversion with. For a list of all custom events sent by Feature.fm, refer to this article: <a href="https://help.feature.fm/articles/360042872852-Facebook-Ads-Event-and-parameter-data-sent-through-your-retargeting-pixel" target="_blank" rel="noopener noreferrer">Event and Parameter Data sent through your Retargeting Pixel</a></p>
<p>You may additionally select a Meta standard event for further optimization. We recommend selecting <strong>View Content </strong>as the standard event (this is at the very bottom of the options list). </p>
<p><img src="https://featurefm.zendesk.com/hc/article_attachments/26560418322445" alt="CCeventsetup.png" width="333" height="403"></p>
<h3 id="h_01HWPCTYRTE5T3DC4WQ3ZZ1J1A">Step 4: Define the Parameter-based Rules</h3>
<p>Select <strong>Event Parameters </strong>from the drop-down menu. </p>
<p>Depending on which fan action you are defining the conversion with, you will type in the parameter name in the middle field highlighted here:</p>
<p><img src="https://featurefm.zendesk.com/hc/article_attachments/26317590688525" alt="Screen Shot 2024-04-29 at 10.19.19 PM.png"></p>
<p>Finally, you will type the parameter value. So if you are wanting to track service clicks to Spotify only, you would type <em>servicename</em> (no space) as the parameter and <em>spotify </em>as the parameter value. Like this:</p>
<p><img src="https://featurefm.zendesk.com/hc/article_attachments/26317590688781" alt="Screen Shot 2024-04-29 at 10.23.01 PM.png"></p>
<p>For a complete list of all parameters and values sent by Feature.fm through your Meta Retargeting Pixels, refer to this article: <a href="https://help.feature.fm/articles/360042872892-List-of-values-sent-with-retargeting-data-parameters" target="_blank" rel="noopener noreferrer">List of values sent with retargeting data parameters</a></p>

Meta Ads: How to Create Custom Conversions

<p><strong>“Invalid Facebook token found, you must re-approve our app to access your Facebook account to create ads for you.”</strong></p>
<p><em>What it means:</em> The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons, leading to invalidation of the token we have. </p>
<p><em>How to resolve:</em> Disconnect Facebook account in the FFM workstation and reconnect again so we that the token is updated and valid. </p>
<p><strong>“No beneficiary indicated: Select the person or organization benefiting from this ad set.”</strong></p>
<p><em>What it means</em>: <span>Beneficiary and payer information is required for all new or edited ads targeting the EU or its associated territories. Without this information, your ad cannot be published.</span> </p>
<p><em>How to resolve: </em>Refer to this article <a href="https://www.facebook.com/business/help/605021638170961">https://www.facebook.com/business/help/605021638170961</a> </p>
<p><strong>“Conversion Spec Targets Invalid ID: You are targeting an ID in your conversion spec without admin permissions on that object.”</strong></p>
<p><em>What it means</em>: You may not have Admin access to the Facebook Business Page you are running ads with. Or, if you recently created a Facebook Business Page, you may need to wait longer for Meta to give full permissions for Audience targeting. </p>
<p><em>How to resolve:</em> Make sure you have admin permissions to the Facebook page associated with your Meta Business Manager. </p>
<p><strong>“Sorry, something went wrong. We’re working on getting this fixed as soon as we can.”</strong></p>
<p><em>What it means:</em> This is likely originating on Meta’s side. You can reference this site for more information on outages <a href="https://downdetector.com/status/facebook/">https://downdetector.com/status/facebook/</a> </p>
<p><strong>#2654 No permission on event source: Do not have audience creation permission on one or more event sources</strong></p>
<p><em>What it means:</em> You likely have a business account that is new to Facebook Products. </p>
<p><em>How to resolve:</em> After several weeks of following Facebook policies, this issue should be fixed automatically.</p>
<p><strong>#2654 Source is Too Small: People choose a source that includes at least 100 people in the same country. </strong></p>
<p><em>What it means:</em> This is likely related to a Lookalike Audience. Meta requires that there are at least 100 people in the LAL from the same country; if your source audience is based in multiple countries, you need at least 100 people from the same country to use these parameters for a LAL. Facebook generally recommends a source audience between 1,000-5,000 people.</p>
<p><em>How to resolve:</em> After several weeks of following Facebook policies, this issue should be fixed automatically.</p>
<p><strong>For anything else you are encountering that isn’t listed above, you can refer to Facebook’s documentation here:</strong></p>
<p><a href="https://developers.facebook.com/docs/marketing-api/error-reference/"><span class="wysiwyg-underline" style="color: #1967d2; background-color: #ffffff;">https://developers.facebook.com/docs/marketing-api/error-reference/</span></a></p>

Common Facebook Ad Errors

<p>Before ads can run on Facebook or Instagram, they go through a review process within Meta to ensure all of the components of your ad (images, video, text, targeting information, and ad destination) are in line with Meta’s advertising policy principles. If your FB ad is denied, it is likely due to a violation of <a href="https://transparency.fb.com/policies/ad-standards/?source=https%3A%2F%2Fwww.facebook.com%2Fpolicies_center%2Fads"><span class="wysiwyg-underline" style="color: #1155cc;">Meta’s Advertising Standards</span></a>. You should receive an email notification where you can find the reason for the denial. Once you’ve reviewed their notice, you can decide to either edit your ad, create a new one, or request a second review of your ad if you believe it was incorrectly denied. <a href="https://www.facebook.com/business/help/1210227555661027"><span class="wysiwyg-underline">Read more on troubleshooting a rejected ad from Meta</span></a>.</p>

What happens if my ad is denied?

<p>There are some prerequisites for your Instagram account to be included in a Facebook Ad that you run. </p>
<ol>
<li>Your Instagram account must be set as a professional account (<a href="https://www.facebook.com/help/instagram/138925576505882?helpref=faq_content"><span class="wysiwyg-underline" style="color: #1155cc;">see how to do that here</span></a>)</li>
<li>Your Instagram account should be connected to your Facebook Page (to set up that relationship, <a href="https://www.facebook.com/help/1148909221857370"><span class="wysiwyg-underline" style="color: #1155cc;">view these instructions</span></a>)</li>
<li>Your profile must have Admin access to the page. </li>
</ol>
<p>To know if you have configured the Facebook and Instagram account relationship correctly, we’ll automatically display if there is a related Instagram account to the Facebook Page through which you are running ads. If no Instagram account shows up, then you should review the three items above to make sure you have the correct permissions configured through Meta. </p>
<p> </p>
<p>For additional guidance on Account Linking on Instagram, see this article: <a href="How%20to%20link%20your%20Instagram%20account%20to%20Facebook">https://help.instagram.com/2283648111783405 </a></p>

How do I get my Instagram account to be included in running ads?

<p>The option of choosing an existing post for your Facebook ads is the same as promoting it. There are a few differences between a promoted post and a boosted post on Facebook. One key difference is that a promoted post can be shown on all available ad placements in Meta while a boosted post can only be displayed in the Facebook Newsfeed, on Instagram, and Messenger.</p>

Is advertising an existing post the same as boosting or promoting the post?

<p>No, you can only sync one Facebook profile at a time. To update the profile that is currently connected, you’ll need navigate to your <strong>Account Settings &gt; Integrations</strong> and disconnect the existing Facebook profile. </p>

Can I sync multiple Facebook profiles to Feature.fm?

<p>You can run ads off a Facebook Page that is not the default synced Facebook page you connect on the Integrations page. To do this, you’ll want to create a new ad, and when you select the value of <strong>Facebook Page</strong> on the <strong>Campaign</strong> step, you’ll see a selection of all the Facebook Pages for which you are an admin where you have ad permissions. </p>
<p>You can select from and run ads on any of the available Pages - meaning those that qualify for running ads.</p>

Can I change which FB page is synced to FFM?

<p>You can create ads for a Feature.fm Smart Link, an external website, or promote a post made from your connected Facebook Page. All submitted ads will need to be approved by Meta to ensure they are in line with their community ad standards. These include standards around <a href="https://transparency.fb.com/policies/ad-standards/objectionable-content/personal-attributes"><span class="wysiwyg-underline" style="color: #1155cc;">personal attributes</span></a>, <a href="https://transparency.fb.com/policies/ad-standards/objectionable-content/adult-content"><span class="wysiwyg-underline" style="color: #1155cc;">suggestive content</span></a>, <a href="https://transparency.fb.com/policies/ad-standards/intellectual-property-infringement/brand-usage"><span class="wysiwyg-underline" style="color: #1155cc;">Meta’s own brand usage</span></a>, and <a href="https://www.facebook.com/business/help/975570072950669?id=434838534925385"><span class="wysiwyg-underline" style="color: #1155cc;">restrictions on business assets</span></a>. </p>

What can and can’t I advertise through FB on FFM?

<p>Before you get started with Feature.fm’s Facebook advertising tool, you’ll need to have some accounts setup and configured on Facebook first. </p>
<ul>
<li>To start, you need a Facebook Profile.</li>
<li>This Facebook Profile should have Admin or Advertiser Access to a Facebook Page.</li>
<li>This Facebook Profile should have Admin or Advertiser Access to a Facebook Ad Account.
<ul>
<li>And the above Facebook Ad Account should have a <a href="https://www.facebook.com/business/help/132073386867900?id=160022731342707"><span class="wysiwyg-underline" style="color: #1155cc;">working payment method on file</span></a>, like a credit or debit card.</li>
</ul>
</li>
</ul>
<p>Once all those things are configured, you’ll be ready to connect the Facebook Profile that meets the above requirements to Feature.fm on the <strong>General Settings &gt; Integrations page</strong>. </p>

What do I need before I get started with advertising on Facebook?

Facebook & Instagram Campaign

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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/208076632/dbf0b09a255ac18a3251f111/stacked-black-large.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/208076632/dbf0b09a255ac18a3251f111/stacked-black-large.png"></a></div>
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<p>With a focus on music discovery, Audiomack is a great space for independent musicians to showcase their newest releases. Audiomack is a free streaming service where you can discover some of the hottest and trending music available to stream and download. Audiomack first launched in 2012 and now has over 1.5 million daily active users.</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210210165/c375d68087abe024b7d2b1b8/image+%284%29.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210210165/c375d68087abe024b7d2b1b8/image+%284%29.png"></a></div>
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<p> </p>
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<p> </p>
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What is Audiomack?

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<p>Learn how to create an Audiomack Campaign from start to finish.</p>
</div>
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<p><br>1) Log in, click into your specified artist profile, enter the Campaign tab, and select the pink plus to create a new ad campaign.</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210204393/cabac90718617ce9e889d539/Screen+Shot+2020-05-18+at+7.42.20+PM.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210204393/cabac90718617ce9e889d539/Screen+Shot+2020-05-18+at+7.42.20+PM.png"></a></div>
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<p>2) Select "Audiomack Sponsored Song"</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210204587/267943e2caa5ad231c73db98/Screen+Shot+2020-05-18+at+7.30.27+PM.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210204587/267943e2caa5ad231c73db98/Screen+Shot+2020-05-18+at+7.30.27+PM.png"></a></div>
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<p>3) Now you can name your new campaign.</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210205452/535f882d4dc378f9deac3f33/Screen+Shot+2020-05-18+at+7.52.16+PM.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210205452/535f882d4dc378f9deac3f33/Screen+Shot+2020-05-18+at+7.52.16+PM.png"></a></div>
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<p>4) Search for your song in Audiomack's catalogue.</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210205965/351436fbd95dd221458ffb8c/Screen+Shot+2020-05-18+at+7.56.06+PM.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210205965/351436fbd95dd221458ffb8c/Screen+Shot+2020-05-18+at+7.56.06+PM.png"></a></div>
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<p>5) Target only relevant genres, and a nice amount of relevant, similar artists to target against (around 8 - 10 are suggested).</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210206147/1ca451a871aef33d951b7c71/Screen+Shot+2020-05-18+at+7.41.44+PM.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210206147/1ca451a871aef33d951b7c71/Screen+Shot+2020-05-18+at+7.41.44+PM.png"></a></div>
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<p>6) Select your Call To Action from a pre-populated choice, or create a custom, CTA and insert an accompanying URL. The top performing CTA’s are “View Artist Profile” and “Check Out Album”. It is best to keep the user within the Audiomack platform, if possible.</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210208032/2b51cf5a818016f99e7c3b76/Screen+Shot+2020-05-18+at+8.04.14+PM.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210208032/2b51cf5a818016f99e7c3b76/Screen+Shot+2020-05-18+at+8.04.14+PM.png"></a></div>
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<p>7) Fill in your designated budget, and set your start and end dates. If you do not set dates, the budget will automatically fill as fast as possible with no pacing. We encourage you to set start and end dates, and evenly pace your campaign.</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210208751/3d946b2f355748fadc5e2e5b/Screen+Shot+2020-05-18+at+8.15.14+PM.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210208751/3d946b2f355748fadc5e2e5b/Screen+Shot+2020-05-18+at+8.15.14+PM.png"></a></div>
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<p>8) Submit your campaign for approval and check out!</p>
</div>
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<p> </p>
</div>
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<p>9) To help expedite, you may ping your Account Manager once it’s been submitted.</p>
</div>
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<p><br>Here's how your ad will appear in Audiomack:</p>
</div>
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<p> </p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/210209442/b36ada72d9c31c4902424df0/image+%284%29.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/210209442/b36ada72d9c31c4902424df0/image+%284%29.png"></a></div>
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<p> </p>
</div>

How to Create An Audiomack Sponsored Song Campaign

Audiomack Campaign

<p>If you are using the Website Ads feature, you'll want to use an image for your ad that matches certain criteria. These are the best practices to pass your creative audit that is required to get your ad to run successfully:</p>
<ul>
<li>Your image should be sized 300px x 250px (w x h).</li>
<li>Your image should have a clear mention of your artist/brand name</li>
<li>Your image should have a clear mention of the content found on your ad destination</li>
<li>What is advertised on the ad image should match what is found on the ad destination</li>
</ul>
<h3>Example in Action</h3>
<p><img src="https://featurefm.zendesk.com/hc/article_attachments/18369502290829" alt="Sample Ads 3.png"></p>
<p>This is a sample ad for a new album release. The image fits the size requirements and the artist name, Madge, can be found in the top left corner. This ad is pointing to the album's release Smart Link, which is reflected in the copy in the image and the call to action to "Listen here". </p>

What should I upload as my Website Ad image?

<p>On website campaigns, we'll display your music along side articles under a section called <strong>"Trending Music sponsored by Feature.fm".</strong></p>
<p>We have direct partnerships with over 20 music websites where you can promote your tracks as "Trending Music" in our native widget on their site. As an example, click on any article on <a href="http://popjustice.com/" data-url="http://PopJustice.com" data-id="entity-ember1704">PopJustice.com</a> and scroll to the bottom to see where your music would be featured.</p>
<p>You can advertise your track as an individual unit within the widget where either a Soundcloud or YouTube window can be embedded, with the CTA linking out to anywhere including Spotify, ticketing sites, etc. With a website campaign you are paying for viewed impressions only, not plays or clicks.</p>
<p>A website ad is a great choice If your goal is to get as many views of your ad as possible!</p>
<p> </p>

What goal is a website campaign best suited for? 

<h2>The following CTAs are available when setting up your website campaign:</h2>
<p><strong>i.) Like / Follow me on Facebook / Twitter</strong><br><strong>ii.) Subscribe on YouTube</strong><br><strong>iii.) Buy Song</strong><br><strong>iv.) Custom Action-</strong> will allow you to choose both the messaging and a URL to direct users.</p>
<p> </p>

Call-To-Actions

<p>When you set up a website campaign with us you are paying for guaranteed viewed impressions, <strong data-id="entity-ember30896">not </strong>clicks or plays.</p>
<p>A viewed "<strong>impression</strong>" means someone scrolled far enough down on the website to visibly see your promotion - we only charge you for viewed impressions. A "<strong>play</strong>" is a statistic that we provide if you are running a radio campaign with us; we cannot guarantee plays from website campaigns; only impressions.</p>

If someone clicked on my ad does that count as a play? 

Website Campaign

<p style="text-align: left;"><strong>Song upload</strong></p>
<p style="text-align: left;">After naming your campaign, you will need to upload your song.</p>
<p style="text-align: left;"><strong>For a Website Campaign</strong></p>
<p style="text-align: left;">You can either upload your song's mp3 file or you can input the link to your Youtube video or SoundCloud for the song.</p>
<div style="text-align: left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055212572" width="1358" height="497"></div>
<h1 id="h_01K48JH6TQF3GYTAHJXTXXTQEN" style="text-align: left;">Song details</h1>
<p style="text-align: left;">Once your song is uploaded, you'll need to enter your song level details. Your song details are used to help find the most relevant listeners for you and include our song level information.</p>
<p style="text-align: left;"><strong>First, enter your song title.</strong></p>
<p style="text-align: left;"><strong>Next, choose your song image</strong>. You can either select to use your artist image or you can upload a different image for this specific song. The song image is displayed when your song is played.</p>
<div style="text-align: left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055212592" width="688" height="242"></div>
<p style="text-align: left;"><strong>Next, enter your song genres and tags.</strong></p>
<p style="text-align: left;">These genres and tags are used to play your song to the right listeners. Genres include the broader genre that your song fits into while tags get much more specific.</p>
<p style="text-align: left;">For genres, include only the relevant genres for your song. Typically, this is 2 to 3 at most.</p>
<p style="text-align: left;">For song tags, we recommend using <strong>as many relevant tags as possible. </strong>Think about what you want people to search for in order to find your song. Make sure to include genres, similar artists, moods, activities, and any other relevant tags. The more you use, the more potential listeners you can reach.</p>
<div style="text-align: left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055212612" width="503" height="540"></div>
<p style="text-align: left;">External song links</p>
<p style="text-align: left;">Finally, you can include <a href="https://featurefm.zendesk.com/hc/en-us/articles/360045528271" target="_blank" rel="nofollow noopener noreferrer">external song URLs</a>, such as YouTube or SoundCloud. Make sure you include the URL for the specific song and not to your channel or page.</p>
<p style="text-align: left;"><strong>SoundCloud:</strong> When you provide the SoundCloud URL for your song, we'll stream your song directly from SoundCloud. This will increase your play count on SoundCloud with every sponsored and organic play. </p>
<p style="text-align: left;"><strong>Make sure your SoundCloud track URL and mp3 file are the same.</strong><br><br><strong>YouTube:</strong> When you provide the YouTube link for your song, your YouTube video will be included on your Feature.fm song page and any time your song is shared on social media.</p>
<p style="text-align: left;"><strong>Make sure your YouTube video is for the right song.</strong></p>
<p style="text-align: left;"><strong>Buy song URL: </strong>You can add a URL to link directly to a page where the listener can buy your music. This link will be included while your song is being played!</p>
<p style="text-align: left;">We strongly recommended adding all of them if you have them!</p>
<div style="text-align: left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055212632" width="1646" height="680"></div>

Step 2: How do I upload a song upload & add my song information?

<p style="text-align:left">The last step of creating a campaign is setting your budget and submitting it for approval.</p><p style="text-align:left">You have 2 budget options</p><p style="text-align:left"><b>1. Weekly Budget</b> - We'll automatically play your song to listeners each and every week for you.<br><b>2. Lifetime Budget</b> - We'll play your songs to listeners until your budget runs out. You'll need to keep adding money to your budget to get more plays.</p><p style="text-align:left">Choose which type of budget you would like to set.</p><div style="text-align:left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055213172/5ea0bff3d810b.jpeg" width="1057" height="725"></div><p style="text-align:left">Weekly Budget</p><p style="text-align:left">If you choose the weekly budget, you'll need to set a budget to spend each week. As you adjust the number, you can see the estimated number of plays you will get per week on the right side.</p><div style="text-align:left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055349011/5ea0bff4e1cdc.jpeg" width="1086" height="736"></div><p style="text-align:left">Next, press "Submit for Approval and Checkout"</p><div style="text-align:left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055213192/5ea0bff5ee930.jpeg" width="1086" height="736"></div><p style="text-align:left">You will then receive a message to input your payment information. We currently only accept credit card for weekly budgets.</p><div style="text-align:left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055213212/5ea0bff7068b9.jpeg" width="636" height="702"></div><p style="text-align:left"><b>How you will be charged with a weekly budget:</b></p><ul>
<li>You will be charged weekly.</li>
<li>If you have funds in your balance, we will always use funds from your balance first.</li>
<li>If you do not have enough funds in your balance, you will be charged each week. For example, if you set a $35 weekly budget and have $25 in your balance, we'll use the $25 from your balance and charge only $10 the following week.</li>
<li>You will be charged each week to bring you back up to the amount you set as your weekly budget. For example, if you set a $35 weekly budget and spend only $30 in a week, you'll be charged $5 the following week.</li>
</ul><p style="text-align:left">Lifetime Budget</p><p style="text-align:left">You can also set a lifetime budget to choose how much you want to spend in total. When you do this, you can set a daily limit for your budget to have your campaign run over time.</p><p style="text-align:left">On the right side, you will see the estimated number of total and daily plays.</p><p style="text-align:left">Next, hit "Submit for Approval" on the top right of the screen. We will review your campaign within 1 business day and once approved, you will start getting plays immediately!</p><p style="text-align:left">See <a href="https://featurefm.zendesk.com/using-feature-fm-s-advertising-platform/campaign-management/how-do-i-get-my-campaign-approved" rel="nofollow noopener noreferrer" target="_blank">How do I get my campaign approved?</a></p><div style="text-align:left;"><img src="https://featurefm.zendesk.com/hc/article_attachments/360055213232/5ea0bff7e12cc.jpeg" width="1123" height="719"></div><p style="text-align:left">You will then receive a message to input your payment information. We currently only accept credit card but will be happy to give you a PayPal invoice via email.</p><p style="text-align:left">If you don't have enough funds in your balance, you'll need to add more funds once you press "Submit for Approval." The minimum deposit for a lifetime budget campaign is $50 and you will only be charged once.</p><p style="text-align:left"><b>How you will be charged with a lifetime budget:</b></p><ul>
<li>You are only charged once for the amount at checkout.</li>
<li>We will always use money from your balance first.</li>
<li>If you don't have enough money in your balance, you will need to add the remaining difference.</li>
<li>Once your budget runs out, you will be notified via email. You'll need to add more funds manually to continue your campaign.</li>
</ul>

Step 4: How do I set a budget and submit my campaign for approval?

<p>Feature.fm is built for artists of all sizes with all types of budgets. Of course, larger budgets will result in more plays and more potential growth. Ultimately, however, how people react to your song will determine your success. We have seen a lot of growth with very little budgets and have seen less growth with very large budgets. It's all about your music!<br><br>On average, we recommend investing a minimum of $500 in your promotion with feature.fm to get a large enough sample size to push your song and determine how fans interact with your music. But, don't get discouraged if you have a smaller budget as you will still be able to get your song played and analyze your results. Again, we're here to help artists of all sizes get their music heard!</p>

How much should I invest in a campaign?

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<p>Your songs are played to real people tuned in to streaming radio in our streaming partners or placed on music websites that we are partnered with.</p>
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<h1 id="h_01K5VEACYFR11CXR4XF7MRFA96">Our Streaming Partners:</h1>
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<p> </p>
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<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/208104035/d113d9dd96b7ef24cf405f54/stacked-black-large.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/208104035/d113d9dd96b7ef24cf405f54/stacked-black-large.png"></a></div>
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<p>With a focus on music discovery, Audiomack is a great space for independent musicians to showcase their newest releases. Audiomack is a free streaming service where you can discover some of the hottest and trending music available to stream and download. Audiomack first launched in 2012 and now has over 1.5 million daily active users.</p>
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<h1 id="h_01K5VEACYG9F2A5K6NVK3KEZAD">Our Music Website Partners:</h1>
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<p>If you have a music website campaign then your song(s) will be placed on the sites of our amazing music websites partners. Our music website partners change frequently.</p>
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<p><strong>Music Website Partners:</strong></p>
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<p>noiseprn</p>
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<p>popjustice</p>
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<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>TheVinylDistrict</p>
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<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>TinyMixTapesWidgetBox</p>
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<p>youredm</p>
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<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>BlindBlindTiger</p>
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<p>buzzbandsla</p>
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<p>Culture Creature</p>
</div>
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<p>datpiff</p>
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<p>EDM Hunters</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>edm.com</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>edmsauce</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>FistInTheAir<br><br><em>And many, many more! Check out this article for a more extensive list of our <a href="https://help.feature.fm/articles/360045670211-Our-Streaming-Website-Partners">Website &amp; Streaming Partners</a></em></p>
</div>

Where is my music played?

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<p>The last step of creating a campaign is setting your budget and submitting it for approval.</p>
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<p>You have 2 budget options</p>
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<p><strong>1. Weekly Budget</strong> - We'll automatically play your song to listeners each and every week for you.<br><strong>2. Lifetime Budget</strong> - We'll play your songs to listeners until your budget runs out. You'll need to keep adding money to your budget to get more plays.</p>
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<p>Choose which type of budget you would like to set.</p>
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<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322674/64c61efec336874782c183f3/step_4_.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322674/64c61efec336874782c183f3/step_4_.jpg"></a></div>
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<p>Weekly Budget</p>
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<p>If you choose the weekly budget, you'll need to set a budget to spend each week. As you adjust the number, you can see the estimated number of plays you will get per week on the right side.</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322675/9bbeed2be0ef04d003c8f227/step_4__2___1_.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322675/9bbeed2be0ef04d003c8f227/step_4__2___1_.jpg"></a></div>
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<p>Next, press "Submit for Approval and Checkout"</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322677/84661261473e46eef6d831e7/step_4_submit.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322677/84661261473e46eef6d831e7/step_4_submit.jpg"></a></div>
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<p>You will then receive a message to input your payment information. We currently only accept credit card for weekly budgets.</p>
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<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322679/94e4ae3829569ad372197640/Checkout_screen.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322679/94e4ae3829569ad372197640/Checkout_screen.jpg"></a></div>
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<p><strong>How you will be charged with a weekly budget:</strong></p>
</div>
<div class="intercom-interblocks-unordered-list">
<ul>
<li>You will be charged weekly.</li>
<li>If you have funds in your balance, we will always use funds from your balance first.</li>
<li>If you do not have enough funds in your balance, you will be charged each week. For example, if you set a $35 weekly budget and have $25 in your balance, we'll use the $25 from your balance and charge only $10 the following week.</li>
<li>You will be charged each week to bring you back up to the amount you set as your weekly budget. For example, if you set a $35 weekly budget and spend only $30 in a week, you'll be charged $5 the following week.</li>
</ul>
</div>
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<p>Lifetime Budget</p>
</div>
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<p>You can also set a lifetime budget to choose how much you want to spend in total. When you do this, you can set a daily limit for your budget to have your campaign run over time.</p>
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<p>On the right side, you will see the estimated number of total and daily plays.</p>
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<p>Next, hit "Submit for Approval" on the top right of the screen. We will review your campaign within 1 business day and once approved, you will start getting plays immediately!</p>
</div>
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<p>See <a href="https://featurefm.zendesk.com/hc/en-us/articles/360042482272" target="_blank" rel="nofollow noopener noreferrer">How do I get my campaign approved?</a></p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322681/8d4a15071e86da4e14172960/step_4_lifetime.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322681/8d4a15071e86da4e14172960/step_4_lifetime.jpg"></a></div>
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<p>You will then receive a message to input your payment information. We currently only accept credit card but will be happy to give you a PayPal invoice via email.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>If you don't have enough funds in your balance, you'll need to add more funds once you press "Submit for Approval." The minimum deposit for a lifetime budget campaign is $50 and you will only be charged once.</p>
</div>
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<p><strong>How you will be charged with a lifetime budget:</strong></p>
</div>
<div class="intercom-interblocks-unordered-list">
<ul>
<li>You are only charged once for the amount at checkout.</li>
<li>We will always use money from your balance first.</li>
<li>If you don't have enough money in your balance, you will need to add the remaining difference.</li>
<li>Once your budget runs out, you will be notified via email. You'll need to add more funds manually to continue your campaign.</li>
</ul>
</div>

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<p>Every campaign that is run through <a href="http://feature.fm/" target="_blank" rel="nofollow noopener noreferrer">feature.fm</a> needs to be approved before it can go live to fans through our streaming partners. In order for your campaign to be approved, you need to make sure it's ready for airplay.</p>
</div>
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<p><strong>Follow the below guidelines:</strong></p>
</div>
<div class="intercom-interblocks-unordered-list">
<ul>
<li>The artist profile for this track has an artist image.</li>
<li>The content uploaded is music.</li>
<li>Your content is original. You have the rights or proper clearances to promote it.</li>
<li>The quality of the music is professional and up to standard for airplay through our streaming partners.</li>
<li>Your song does not contain overly explicit material that would be deemed too offensive for airplay. Songs with explicit lyrics are generally accepted.</li>
<li>The recording quality is high. We recommend at least 250 kbps.</li>
<li>The track length is a maximum of 6 minutes.</li>
<li>Your song is targeted accurately with appropriate genres and tags in relation to the song.</li>
<li>The Soundcloud or YouTube URL for the song is for same track as the uploaded MP3 file.</li>
</ul>
</div>

How can I ensure my campaign is approved?

<p style="text-align:left">You can run as many campaigns as you would like for the same song. Once you upload a song, you will be able to select it for additional campaigns when you create new campaigns.</p><p style="text-align:left"><b>Targeting:</b></p><p style="text-align:left">When you create multiple campaigns for the same song, you can target different demographics, have a different message, select a different call to action, and have different budget settings.</p><p style="text-align:left"><b>Please note: </b>When you create multiple campaigns for the same song, if you edit the Song Level targeting/attributes on Step 2, the changes will be made for all campaigns that include that song. You can have different Song Level settings for multiple campaigns that include the same song.</p><p style="text-align:left">If you want to have different Song Level settings, you will need to upload your song again, and change the settings on that instance.</p>

Can I run multiple campaigns for the same song?

<p>Our goal is to get all campaigns approved as fast as possible. Typically our turnaround time for approval is between 24-48 hours. If your campaign was submitted over the weekend, please allow for additional time as our employees are not in the office Friday evening - EOD Sunday. </p>

How long does it take for my campaign to be approved?

<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>If your Sponsored Song campaign reaches its end date before the full budget has been spent, you can extend the campaign to complete the remaining funds.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>To extend your campaign:</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>1) Click "Edit" on your campaign</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/124225022/c185ea0630430b3cf827e941/image.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/124225022/c185ea0630430b3cf827e941/image.png"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>2) Go to the third page of setup entitled "Budget"</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/124225402/3e0ec81cdac902102ebae91e/image.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/124225402/3e0ec81cdac902102ebae91e/image.png"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>3) Update your "End Date" to a future date, select "Save Campaign" on the top right, and your campaign will begin to spend again. If you reach your new end date and still have budget left over after this, you can complete the same process.</p>
</div>

Extending A Campaign That Did Not Complete Its Budget

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<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>You can "archive" any link you create on <a href="http://feature.fm/" target="_blank" rel="nofollow noopener noreferrer">Feature.fm</a>. This will essentially acts as a delete function and removes the link from view on your dashboard, however you always have the ability to "un-archive", and bring the link back.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>Archived links will remain archived indefinitely. You can leave them archived for as long as you like and still retrieve them later whenever you need them. The data will not be lost.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<h2><strong>Archiving A Link</strong></h2>
<p>To archive a link, click on the three dots next to "Get Link" and select "Archive":</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/134951448/ec43fc0c0c8e8e740dc376fb/image.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/134951448/ec43fc0c0c8e8e740dc376fb/image.png"></a></div>
<h2 class="intercom-interblocks-subheading intercom-interblocks-align-left"><strong>Unarchiving A Link</strong></h2>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>To unarchive a link, go to the top of your console and select  the "Archived" view, and then click "Unarchive":</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/134952221/13b5fcdc3ae59472e4ffef13/image.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/134952221/13b5fcdc3ae59472e4ffef13/image.png"></a></div>
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How do I delete (archive) a campaign? 

<p>After you set your weekly budget and press "Submit for Approval,"</p>
<p>You will then receive a message to input your payment information. We currently only accept credit card for weekly budgets.</p>
<div><img src="https://featurefm.zendesk.com/hc/article_attachments/360055348911/5ea0bfdf64c7c.jpeg" width="" height=""></div>
<p><strong>How you will be charged with a weekly budget:</strong></p>
<ul>
<li>You will be charged weekly.</li>
<li>If you have funds in your balance, we will always use funds from your balance first.</li>
<li>If you do not have enough funds in your balance, you will be charged each week. For example, if you set a $35 weekly budget and have $25 in your balance, we'll use the $25 from your balance and charge only $10 the following week.</li>
<li>You will be charged each week to bring you back up to the amount you set as your weekly budget. For example, if you set a $35 weekly budget and spend only $30 in a week, you'll be charged $5 the following week.</li>
</ul>
<p><a href="https://featurefm.zendesk.com/hc/en-us/articles/360042648051" target="_blank" rel="nofollow noopener noreferrer">Learn more about setting campaign budgets</a></p>
<p><a href="https://featurefm.zendesk.com/hc/en-us/articles/360042396552" target="_blank" rel="nofollow noopener noreferrer">Learn more about pausing a weekly budget campaign</a></p>

How are weekly budgets charged?

<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>If you wish to stop a campaign with a weekly budget to stop being charged, simply "Pause" or "Archive" the campaign from your overview dashboard. You can always go back and resume it at any time.</p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322798/60d353ccbe466f10e896ae0c/pause_weekly_campaign__1_.jpg" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322798/60d353ccbe466f10e896ae0c/pause_weekly_campaign__1_.jpg"></a></div>
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How do I pause a weekly budget campaign?

Ad Settings

<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>You can still edit your campaign, even after it's been submitted or approved.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>If your campaign is still pending approval, you can edit it as much as you'd like. Your updates will be reviewed for approval.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>After your campaign is approved, you can still edit it, however, some changes may require re-approval.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p><strong>Changes that need re-approval:</strong></p>
</div>
<div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/78322780/eebdaf404f91900009d5c719/missing_list_8-20-18.png" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/78322780/eebdaf404f91900009d5c719/missing_list_8-20-18.png"></a></div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>All other edits to your campaign will note require re-approval.</p>
</div>

Can I still edit my campaign after it's submitted or approved?

<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p><strong>Cancellation Policy</strong></p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>You may stop or terminate a campaign at any time by "Pausing" or "Archiving" the campaign in the Feature.fm platform.</p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>For weekly campaigns, you may also select "Stop Future Charges" in order to finish the current week and not be charged for the following week.</p>
</div>
<p><strong>Refund Policy</strong></p>
</div>
<div class="intercom-interblocks-paragraph intercom-interblocks-align-left">
<p>Upon 48 hours written notice to Feature.FM, Feature.FM shall issue a refund for all impressions that have not been delivered on the specific campaign. The Promoter is responsible to pay for all impressions that were served by the Feature.FM Services.</p>
<p>Please reach out to <a href="mailto:support@feature.fm">support@feature.fm</a> to request a refund.</p>
</div>

Ad Campaigns

General Setup

Facebook & Instagram Campaign

Audiomack Campaign

Website Campaign

Ad Settings

Troubleshooting