When the Future Save is enabled on a Pre-Save Smart Link, two things are activated:
- Fans that complete a Pre-Save will be prompted to join the Future Save to receive all future releases.
- When the Pre-Save converts, it will deliver to any fan active in your Future Saves along with the fans that took specifically requested the release from the Pre-Save page.
Pre-Saves with the Future Save enabled will both collect new Future Save fans and deliver to Future Save fans. Both these activities are tracked in your Pre-Save Insights and here is how to read that data.
Pre-Save Delivery
One Time Pre-Save vs Forever Pre-Saves
When looking at the Pre-Save Delivery Analytics, you will see three primary numbers: Total Pre-Saves, One-time Pre-Saves and Forever Pre-Saves.
Total Pre-Saves is the total number of fan libraries that your music will deliver to on your Release Date.
One-time Pre-Saves is the number of fans who pre-saved through this particular link. They are set to receive the Pre-Save when it converts because they took a Pre-Save action for this release in particular.
Forever Pre-Saves is the number of fans who are set to receive the Pre-Save when it converts only because they are already in the Future Save segment.
How these numbers are calculated
Your Total Pre-Saves number is the deduped number of fan libraries that are getting your Pre-Save. When you first create your Pre-Save, your Total Pre-Saves number will be the same as your Forever Pre-Saves number. This is because the only fans that are set to get the content are ones that have opt-ed in to get anything you release.
Any fan that visits your Smart Link and completes the Pre-Save process will be counted as a One Time Pre-Save. If a fan who is already in the Future Save visits your Smart Link and completes a Pre-Save, they will be counted in the One Time Pre-Save number and removed from the Future Save count.
This means your Future Save fans in your delivery analytics will be the fans that are set to receive your release only because they did not complete an individual Pre-Save request on this Smart Link. You can use the Total Visits and One Time Pre-Saves to see the conversion rate of your page.
Future Save Collection
To tell the number of Future Save Fans added from a particular Pre-Save Link, you can refer to Post Pre-Save Actions on your link Insights page. Post Pre-Save Actions include follow actions on Spotify, Deezer, Tidal, and YouTube Music, as well as Future Save opt-ins across all supported stores.
Simply add the number of Future Saves across stores to find the total number of Future Save Fans gained through this Pre-Save link.
Why is the number of Future Save Fans in my Audience segment not adding up to the number of Forever Pre-Saves on my Pre-Save Analytics?
There are a couple of reasons that the number of Future Save Fans may not add up to the number of Forever Pre-Saves in your Pre-Save Analytics. The first reason is if a fan who opted into your Future Save on a previous Pre-Save link later pre-saves on another link, this fan will be counted as a One-time Pre-Save instead of a Forever Pre-Save. The second reason is if this fan who opted into the Future Save on a previous Pre-Save link then pre-saves again on another link, and this time they de-select the Future Save opt-in, this fan will be removed from the count of your Future Save Fans; however, they will not be removed entirely from the segment. This fan will still receive all future releases.
Additional Resources:
How do I setup the Future Save?
What streaming platforms work with the Future Save?