What's the difference between One-time Pre-Saves and Forever Pre-Saves?
When looking at the Pre-Save Delivery Analytics, you will see three primary numbers: Total Pre-Saves, One-time Pre-Saves and Forever Pre-Saves.
Total Pre-Saves is the total number of fan libraries that your music will deliver to on your Release Date.
One-time Pre-Saves is the number of fans who pre-saved through this particular link.
Forever Pre-Saves is the number of fans who opted into your Future Save through another Pre-Save Link, but did not pre-save directly through this particular link.
NOTE: If a fan who opted into the Future Save through another Pre-Save link also pre-saves through this link, that fan will be counted as a One-time Pre-Save and not a Forever Pre-Save. This fan will still exist in your Future Save Fans / Community.
How many Future Saves Fans did I gain through my Pre-Save campaign?
To tell the number of Future Save Fans added from a particular Pre-Save Link, you can refer to Post Pre-Save Actions on your link Insights page. Post Pre-Save Actions include follow actions on Spotify, Deezer, Tidal, and YouTube Music, as well as Future Save opt-ins across all supported stores.
Simply add the number of Future Saves across stores to find the total number of Future Save Fans gained through this Pre-Save link.
Why is the number of Future Save Fans in my Audience segment not adding up to the number of Forever Pre-Saves on my Pre-Save Analytics?
There are a couple of reasons that the number of Future Save Fans may not add up to the number of Forever Pre-Saves in your Pre-Save Analytics. The first reason is if a fan who opted into your Future Save on another Pre-Save link later pre-saves on another link, this fan will be counted as a One-time Pre-Save instead of a Forever Pre-Save. The second reason is if this fan who opted into the Future Save on a previous Pre-Save link then pre-saves again on another link, and this time they de-select the Future Save opt-in, this fan will be removed from the count of your Future Save Fans; however, they will not be removed entirely from the segment. This fan will still receive all future releases.
Additional Resources:
How do I setup the Future Save?
What streaming platforms work with the Future Save?