1. Go to the “audiences” tab in your Facebook Business Manager profile:

2) Select “Create New Custom Audience”, and choose “website traffic”:

3) Make sure your correct pixel is toggled off. From there, go to “all website visitors”, and select “FeatureFM”. You can refine your audience by selecting relevant parameters:

4) Name your audience, select “Create Audience”, and the new segment will be saved.

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