Feature.fm sends retargeting data to your Facebook Ads and Google AdWords accounts so you can create custom audiences to target ads to based on how fans interact with your Feature.fm landing pages.

What is the name of the Feature.fm retargeting event?

The event name that will be sent to your retargeting program is called 'FeatureFM' and will include custom event parameters to help you segment your audiences.

When does the 'FeatureFM' event fire my retargeting pixel?

There are 4 actions that fans can take that will fire your retargeting pixel for the 'FeatureFM' event. The 'FeatureFM' event will include a parameter called [action] with one of the below values:

  1. 'pageview'
  2. 'musicservice'
  3. 'preview'
  4. 'pre_save'

What additional event parameters are sent when my retargeting pixel fires?

With each retargeting action event, the 'FeatureFM' event will fire and we also send detailed event parameters so you can further refine your audience segments based on action taken, genres, artists, preferred music services and more. 

Below are examples of the parameters that are always sent when your retargeting pixel fires.

  • [action]: pageview
  • [tags]: ["indie","rock","pop rock"]
  • [artists]: ["Imagine Dragons"]
  • [artist_id]: 56957eb719e37b4c78b1eb56
  • [song_name]: Thunder

You can learn more about the parameter definitions and see a more complete list of parameter values in this article.

When does each action fire my pixel and what are the possible parameters that are sent with each action?

Each action event may also include parameters that are specific to the action type. You can see these unique parameters and values below:

Action: 'pageview'

The 'pageview' action is sent when a fan clicks on one of your and visits your landing page.

Below is an example of the parameters that are included with the 'pageview' action:

  • [URL]: https://ffm.to/thunder
  • [action]: pageview
  • [tags]: ["indie","rock","pop rock"]
  • [artists]: ["Imagine Dragons"]
  • [artist_id]: 56957eb719e37b4c78b1eb56
  • [song_name]: Thunder

Action: 'musicservice'

The 'musicservice' action is sent when a fan clicks to a music service or store from your landing page.

Below are the parameters that are included with the 'musicservice' action:

  • [action]: musicservice
  • [servicename]: spotify
  • [title]: BTS - Boy With Luv (feat. Halsey)
  • [url]: ffm.to/bts-boywithluv
  • [artist]: BTS
  • [linkType]: post_release
  • [cta]: Play
  • [tags]: ["happy","fun","pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

Action: 'preview'

The 'preview' action is sent when a fan clicks the preview on your landing page.

Below are the parameters that are included with the 'preview' action:

  • [action]: preview
  • [url]: ffm.to/bts-boywithluv
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

Action: 'pre_save'

The 'presave' action is sent when a fan clicks to presave from a supported Pre-Save store.

Below are the parameters that are included with the 'presave' action:

  • [action]: pre_save
  • [url]: ffm.to/bts-boywithluv
  • [artist]: BTS
  • [linkType]: pre_release
  • [type]: track
  • [tags]: ["pop","K-Pop","Music","international-music"]
  • [artists]: ["BTS","Halsey"]
  • [artist_id]: 5a15b4891c0000128c76f0a5
  • [song_name]: Boy With Luv (with Halsey)
  • [album_name]: MAP OF THE SOUL : PERSONA

You can learn more about how to set up your custom audiences with Feature.fm's events here.

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