If you are not a Pro subscriber to Marketing Suite, but would still like to apply Pro settings to a link in your account, you can upgrade your Smart Link to the Pro level capabilities with a one time Pro link purchase.
This will give enable you to add retargeting pixels to your link, and will also ensure that you retain 100% of all of your aggregated fan data for life, regardless if you are a paid or free user. This does not come with the ability to create a custom sub-domain.
It is $50 to upgrade your link to Pro.
How To Upgrade Your Link
1. Click to "edit" your link and choose either "Unlock PRO Features" at the top of the page, or "Advanced Settings PRO" at the bottom left hand menu:
2. Select "Buy one-time link":