Available on: Pro Artist, Marketer, and Pro Marketer plans
You can connect your Klaviyo account to Feature.fm to automatically sync fan data with your email lists. Follow the steps below to set up your integration.
Step 1: Create a Private API Key in Klaviyo
Log in to your Klaviyo account.
Click your profile icon in the bottom left corner and select Settings.
Go to the Account tab.
In the left-hand menu, click API Keys.
Select Create Private API Key.
Give your key a name, e.g. FeatureFM. Note that special characters are not allowed.
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Under Access Level, choose Full Access Key.
⚠️ This step is important — selecting Full Access ensures fan data can be sent from Feature.fm to your mailing lists.
Click Create to generate your unique Private Key.
🔒 Important: You can only view your Private API Key once. Be sure to copy and save it securely before leaving the page.
Step 2: Add your API Key to Feature.fm
Log in to your Feature.fm account.
Go to Account Settings → Integrations.
Find Klaviyo and click the Gear icon.
Toggle the switch over so it turns purple and you can type into the API URL and Key fields.
Paste your Private API Key into the field provided.
Select your Mailing List.
Click Save.
Once connected, Feature.fm will begin sending your fan data directly to Klaviyo so you can segment and nurture your audience via email campaigns.
Step 3 (For Business Accounts): Select Default or Specific Mailing List
For business accounts, once the Klaviyo integration is set up at the account-level this becomes the "Default" setup and will automatically apply across all Artist Folders. You also have the option to select unique mailing lists for each Artist Folder. To do so:
- Go into the Artist Folder Settings
- Navigate to Integrations
- Select the Mailing List for that artist
Need help?
If you run into any errors or your integration doesn’t connect, contact our support team at support@feature.fm — we’ll be happy to help.